Seventeen straight answers, including the awkward ones

No. Nobody can, and anyone who says otherwise is either guessing or lying. AI engines choose sources at generation time using signals no agency controls. Google and Bing both tell buyers to walk away from anyone guaranteeing rankings. What we can do is remove every technical reason you are ineligible, then measure honestly.

Three things. That your site becomes technically eligible to be cited. That you get honest measurement across named consumer surfaces with repeated observations. That every page, schema block and profile we create belongs to you permanently. Outcomes in the answer boxes themselves are influenced, never promised.

AI referral traffic is roughly 1% of most sites' visits today, so no, not as a traffic channel. The commercial damage is on the other side. A randomised field experiment in 2026 found organic clicks fell 39.8% when an AI Overview appeared. You are losing traffic you already paid for.

Technical eligibility fixes land within days. Entity and structured data signals typically settle over four to eight weeks. Answer coverage and third-party citations are the slow part: expect three to six months before appearance frequency moves meaningfully. Anyone promising faster is selling you a story.

About 80% of it is conventional SEO done properly: crawlability, structured data, real content, local signals, reviews. The other 20% is genuinely new: per-agent crawler rules, server-side rendering for engines that cannot run JavaScript, answer-shaped pages, and repeated prompt measurement across named consumer surfaces.

Because independent measurement shows only about a third to two-fifths of cited sources stay the same between identical runs. A single number hides that variance behind false precision. We run every prompt at least three times and report appearance frequency with a confidence interval instead.

Five: ChatGPT, Google AI Overviews and AI Mode, Perplexity, Claude and Microsoft Copilot. The exact consumer surfaces used are stated in the order and report. If a sixth becomes commercially relevant we will add it and say so in your monthly report.

No, as far as anyone can currently demonstrate. Google has publicly stated Search does not use it and no AI platform documents consuming it. We add one anyway because it takes twenty minutes and harms nothing, but it is not a line item and we will not charge you for it.

No. No hidden text, no prompt-injection tricks aimed at crawlers, no bought links, no AI-generated content published at volume to game retrieval. Those carry real manual-action risk and a short half-life. Everything we do is defensible if a search engineer reads your page source.

Because the category is full of opaque retainers that start with a discovery call designed to price you rather than help you. Published prices let you decide in ninety seconds whether we are worth a conversation. It costs us some leads and saves you and us a great deal of time.

No. Both retainers are rolling monthly and you can cancel any month with no exit fee. Everything we build — pages, schema, profiles, documentation — belongs to you and stays on your own domain and accounts. There is nothing to hold hostage if you leave.

Yes. Buy the £595 Deep Report, start Core or Growth within 30 days of delivery, and the first Core invoice is £0, or the first Growth invoice is £855. The report is credited in full. If you do not start a retainer you keep the report, the raw run data and the ninety-day roadmap regardless.

Then we will tell you and you will have spent £195 to find out, or nothing at all if the free scan settles it. That happens occasionally. It is a much better outcome than a twelve-month retainer that quietly bills you for work your site did not need.

Usually not. We work alongside them and send them the technical fix list if you prefer. Our work sits on top of good SEO rather than replacing it. If your current agency is already doing schema, rendering and review work properly, we will tell you and scope down accordingly.

You should not trust us on reputation, because we have not earned one yet. Trust the checkable things instead: a published method, published prices, a £195 entry point, no lock-in, and our own scores published monthly. That is a harder standard than a testimonial you cannot verify.

Only if you need someone physically on site. Scoping, audits, fixes, reporting and calls are all done remotely, in UK hours and in pounds. If you want a person walking into your practice each month, hire locally and we will tell you so rather than take the work.

The URL you enter, plus the optional business name and town. Nothing else, and no email unless you choose to request the full fix list. We do not sell or share submissions, and you can ask us to delete yours at any time. Details are in the privacy policy.