About
A small agency that would rather be checkable than impressive
Citemark is new. We have no client logos, no testimonials and no case studies, and we are not going to manufacture any. Here is everything you can verify about us instead.
Who runs Citemark
Citemark is founder-led. One person scopes the work, runs the audits and writes the reports, and that same person is who you email when something is wrong. There is no account manager layer and no offshore handoff, which is the main reason we cap how many retainers we take.
Jordan Kraev
Founder · Founder
Jordan Kraev founded Citemark to give UK service businesses a measurable, evidence-led way to improve how they are represented in AI-assisted search — two or three sentences covering years in search, the kind of work done before this, and why AI search specifically. Keep it factual and checkable. No "passionate about digital".
Why our prices work
Because we are deliberately small. There is no office, no account-management layer, no sales team and no reseller margin between you and the work. That is why £595 a month buys senior attention on your account, where at an agency carrying that overhead it buys a junior’s third day of the week.
Everything is delivered in English, in UK time zones, in pounds, and with UK-specific knowledge: Companies House, the GDC register, Trustpilot and Google Business Profile, ASA rules, the directories that actually get cited for British towns. We work remotely. If you want someone to visit your practice in person, we are the wrong agency and we will say so on the first email.
What we believe, and where it costs us money
Most agency "values" pages cost the agency nothing. These four positions each have a price attached, which is the only reason they are worth publishing. If we ever quietly drop one, you will be able to tell by comparing this page against the archive.
Publish the prices
It loses us the deals we could have priced higher, and it filters out everyone who was never going to buy. Net effect on revenue: probably negative. Net effect on our week: strongly positive.
Publish the method
Yes, a competitor can copy it. They can also copy it badly, and clients can tell. A method that only works while it is secret was never a method.
Say what doesn't work
We could bill for llms.txt strategy and AI content volume like everyone else. We would rather have a negative results section that makes us harder to compete with on honesty.
No lock-in
Rolling monthly, cancel any time, everything stays yours. It means we have to be worth re-buying every single month. That is the intended discipline.
Trust without proof
How to judge an agency with no case studies
You are being asked to buy from someone with no track record, which is a genuine risk and we are not going to talk you out of feeling it. What we can do is remove as much of that risk as possible and give you things to check that a testimonial could never provide.
Start at £195, not £7,000
The smallest paid step is a one-off audit with no call attached. If we are useless, you find out for the price of a decent dinner rather than a year's retainer.
Check the method before paying
The whole method is published, including the parts that are ordinary SEO and the techniques we refuse to use. Show it to any technical person you trust.
Judge us on our own site
We run the method on ourselves and publish the scores. If we cannot get Citemark into AI answers for our own category, that tells you something useful.
Our own numbers, published monthly
Updated on the first working day of each month, including the months where the numbers get worse. Raw data behind these is available on request.
How we work with you
The operating model is deliberately boring: written first, meetings only when they add something, and a single named person accountable for the outcome. Most clients speak to us live once a month at most, and several never do.
- Written by default. Reports, fix lists and recommendations arrive as documents you can forward to a developer without translation.
- Your accounts, your domain. We work in your Google, Bing and hosting accounts. We do not create shadow properties we control.
- You sign off publishing. Nothing goes live on your site without approval, which matters more in regulated categories than anywhere else.
- Capped client list. One person can only do this properly for a limited number of businesses, so we stop taking retainers rather than dilute them.
When you should not hire us
There are several situations where taking your money would be the wrong thing to do. We would rather list them here than discover them in month two, so read this properly before you buy anything.
- You already rank first for everything and get plenty of enquiries. The research says you have the least to gain.
- You need enquiries this month. This is a three-to-six-month channel; buy ads for immediate volume.
- You want a guarantee. We cannot give one, and anyone who does is not being straight with you.
- You cannot get changes made to your website. Layer 1 is non-negotiable and nothing above it works without it.
- You need someone on site in person. We are remote, and pretending otherwise would waste your time.
Easiest first step
Judge the work, not the pitch
Run the free scan and see whether what comes back is useful. That will tell you more about whether to trust us than this page can.